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2023

Pleasures x Velophasis 'Overdye'

1. Puma /
2. sneakers /
3. Velophasis

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Marking the debut collaboration between the partner brands, the Pleasures x PUMA Velophasis ‘Overdye’ presents a lifestyle runner in an eye-catching finish. Inspired by a bold 2000s aesthetic, the chunky silhouette features a textile upper in varying shades of violet. The breathable material is obscured by synthetic leather overlays in pink and mauve, along with a signature Formstrip outlined in heavy black lines. Pleasures branding appears on the lace keeper, as well as the semi-translucent TPU piece that supports the lateral collar. Lightweight cushioning arrives via a bulky EVA midsole, dyed pink and supported by a durable rubber outsole.

Velophasis

Puma