Purple Sneakers

Purple stood out as a common theme on mid-2000s style runways and later re-emerged in streetwear, driven by cultural icons like the A$AP Mob and Virgil Abloh. In the world of sneakers, purple became one of the most celebrated tones of the ’90s, propelled by legendary colorways such as the Air Jordan 5 ‘Grape.’ Today, streetwear and luxury brands leverage purple for its calming aura and neutrality, exemplified by silhouettes like the Wmns Jordan 4 Retro 'Orchid,' Jordan 1 'Mauve’ and Nike Foamposite 'Eggplant' 2024.