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2013

Burn Rubber x 577 'Joe Louis'

1. New Balance /
2. sneakers /
3. 577

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Detroit streetwear retailer Burn Rubber partnered with New Balance for this premium rendition of their classic 577 silhouette to honor one of Detroit’s most famous sons. The Burn Rubber x 577 'Joe Louis’ pairs a black, brown and white leather upper inspired by vintage boxing gloves, with a gum outsole underfoot. The shoe also comes with a special violin-case packaging inspired by Louis’s childhood. The story goes that in order to appease his mother, who wanted him to become a violinist, Louis would carry his boxing gloves around in a violin case.

577

New Balance