New Balance Sneakers
Irish immigrant William J. Riley founded New Balance as the New Balance Arch Support Company in Boston in 1906. Helping shape the foundations of modern sneaker culture, the brand is globally renowned for its heritage aesthetics, technical innovations and Made in USA/UK constructions. Each silhouette adheres to a numerical naming system, including flagship series such as the 550, 9060, 574 and 327. Explore the past, present and future of New Balance sneakers including the 9060 'Triple Black,' Action Bronson x 1906R 'Rosewater,' and Numeric 480 'Juniper.'
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