ASICS Sneakers
Founded by Koichiro Onitsuka in 1949, ASICS is a Japanese sportswear brand renowned for its maximalist visual language and technical precision. The label’s design philosophy is dictated by the Japanese concept of kaizen, meaning to make constant, continuous improvements. This approach is embodied in iconic sneakers, including the Gel Lyte 3, Gel Kayano 14 and Gel Nimbus 9. Explore the past, present and future of ASICS sneakers including the Gel Kayano 14 'Silver Cream,' Gel 1130 'Faded Ash Rock' and Gel NYC 'Ivy Smoke Grey.'
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