PURPLE BRAND
Founded by Luke Cosby and Rob Lo in 2017, PURPLE BRAND earned an immediate following among cultural figures including Gunna, Kid Cudi and The Kid Laroi. The label emphasizes intricate denim studies, deconstructing classic jean archetypes with frayed finishes, bleach-splashed washes, faded elements and layered patchwork. Today, PURPLE BRAND collections incorporate garments beyond denim, including hoodies, T-shirts, shorts and more.
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