Diadora
Founded by Marcello Danieli in Caerano di San Marco, Italy in 1948, Diadora ascended to global cultural prominence after Swedish tennis icon Björn Borg and Italian football superstar Roberto Baggio championed the Borg Elite sneaker and Classic Pro cleat, respectively. Today, Diadora remains a pillar of Italian heritage sportswear, spanning product categories such as apparel and sneakers.
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