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Timeline 2010

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2024

2023

A full year of releases included the adidas Futurecraft 3D, Rihanna Puma collection, UltraBoost, NMD and Nike HyperAdapt 1.0

2016

The Air Jordan 1 returned in several new and original colors, including the Chicago, Bred, Black Toe, Royal and more

2013

Travis Scott, Kanye, Drake and more release memorable collaborations, while the Dunk and AJ1 continue the retro trend

2021

Rick Owens and Raf Simons worked with adidas, while Fragment Design and Jordan Brand lined up on an Air Jordan 1 Retro

2014

2022

Basketball was in full force, with the New Balance P740, adidas Attitude, Converse Weapon and Air Jordan 2 dominating the courts

1986

Chicago natives dominated 2017: Kanye launched the Waverunner 700 and Virgil launched the Off-White x Nike 'The Ten'

2017

The 'Galaxy' Foamposite caused riots during Orlando All-Star Weekend, while Nike unveiled Flyknit technology at the Summer Olympics

2012

Nike revolutionized shoes with visible Air in the Air Max 1, while also debuting Cross Training with the versatile Air Trainer 1

1987

Form and function merged with the classic Air Max 95 and basketball was front and center with the AJ11, Reebok Kamikaze II and Fila Grant Hill

1995

Back from the Future, the Nike Mag saw a limited release for charity. Ronnie Fieg worked with ASICS on the 'Salmon Toe' Gel Lyte 3

2011

New styles dominated with the Reebok Court Classic, New Balance Worthy 790, adidas ZX8000, Nike Air Revolution and New Balance 1500

1988

2019 continued the trend of style overtaking performance. Top styles included adidas Yeezys and the 30th anniversary of the AJ4

2019

Reebok unveiled Pump technology, while New Balance had the M996 and M577. Nike launched the Air Trainer SC and Air Tech Challenge

1989

Collaborations continued, led by the Dior x AJ1 and Union x AJ4. Yeezy and Kobe continued to see new styles and colorways

2020

Technology and street style intersect, with ASICS releasing the Gel Lyte 3 and Nike launching the Air Jordan 5 and Air Max 90

1990

Michael Jordan captured his first NBA title in the Air Jordan 6. New Balance released the M997, a running style Made in the USA

1991

Nike continues to expand the Max Air unit, with the Air Max 93. New Balance releases a new running style Made in the USA, the M993

1993

Nike debuts new technology in the 180 Max Air and Huarache, but the Dream Team lifts MJ to international fame in the Air Jordan 7

1992

A pair of Nike Basketball shoes headlined 2010, with the LeBron 8 'South Beach' and Kobe 6 'Grinch' both using bright vivid colors.

2010

New Balance showcased their new Abzorb cushioning, while Michael Jordan 'retired', paving the way for retros of the AJ 1, 2, and 3

1994

New Balance launched the M801, a trail running shoe while Nike continued with full-length Max units in the Air Max 98

1998

Kobe and Iverson enter the NBA, unveiling adidas Feet You Wear and the Reebok Question while Nike launches more Max Air technology

1996

Kobe debuted his first shoe, the adidas KB8. Nike unveiled Foamposite and the first full-length visible Max Air unit with the AM97

1997

Nike debuted Alpha Project, pushing the limits of form and function. Japan saw CO.JP exclusive colors of the Dunk and Air Force 1

1999

Nike debuted Shox technology in running, basketball and training styles while the lightweight Air Presto featured t-shirt sizing

2000

Allen Iverson stepped into the NBA Finals in the Answer IV DMX, while a slew of Air Jordan 1s renewed the retro sneaker craze

2001

adidas launched the T-Mac and Reebok had the Answer 5, while Nike rolled out skateboarding with technical shoes and the Dunk SB

2002

High school phenomenons heated up signature shoes, with LeBron James and the Nike Zoom Generation and Tracy McGrady in the adidas T-Mac 2

2003

Worn by Team USA members at the Summer Olympic Games in Athens, the Nike Huarache 2k4 is a lightweight cushioned basketball shoe

2004

The Nike SB Dunk Low 'Pigeon' caused riots in NYC, while Air Jordan, Air Force 1, Nike Dunk and other retros continued to heat up

2005

adidas dominated with the UltraBoost, NMD and Yeezy 350. Nike launched the AJ11 '72-10' as well as the Drake Air Jordan 10 x OVO

2015

Japanese brand A Bathing Ape's Bapesta saw mainstream success, while Kobe launched his first Nike signature shoe, the Zoom Kobe 1

2006

ASICS started working with Ronnie Fieg and released the Fieg 252 pack. Nike SB unveiled the 'What The' concept on the Dunk Low SB

2007

Nike unveiled Flywire at the Beijing Olympics, highlighted by the new lightweight basketball shoe, the Nike Hyperdunk

2008

Kanye West debuted the Nike Air Yeezy, the first non-athlete signature shoe. The Kobe 4 turned heads as a true low-top basketball shoe

2009

Michael Jordan debuted his signature shoe, the Air Jordan 1, which transcended sports and made sneakers a lifestyle staple.

1985

Lifestyle collabs and Yeezy dominated, with the <a href="https://www.goat.com/sneakers/sean-wotherspoon-x-air-max-97-1-aj4219-400-571f1838-7346-4d43-85f0-8dde12b778cb">Sean Wotherspoon Air Max 1/97</a>, Travis Scott x AJ4 and Fear of God releases.&nbsp;

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