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    Beginner's Guide to New Balance

    From the 574 to the 990, an overview of iconic New Balance silhouettes.

    AUTHOR: GRAEME CAMPBELL PUBLISHED: September 9, 2022 UPDATED: AUGUST 5, 2024
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    Who is the creative director of New Balance?

    Joe Preston is New Balance’s president and chief executive officer, overseeing a vast array of departments, from running to skateboarding. Charlotte Lee is the brand’s senior footwear designer.


    Streetwear designer and Aimé Leon Dore founder Teddy Santis was named creative director of New Balance's Made in USA line in 2021. 

    Where are New Balance made? Are New Balance made in the USA?

    New Balance assembles some four million pairs of shoes domestically as part of its Made in USA program, circa 25% of its annual output. The majority of shoes are manufactured in Asia, with some assembled at the Flimby Factory in England as part of New Balance’s Made in UK line. 

    When did New Balance start?

    New Balance was founded in 1906 in Boston, Massachusetts.

    What are the New Balance upcoming releases?

    Who started New Balance?

    New Balance was founded by Irish immigrant William J. Riley.

    How to tell if New Balance is fake? 

    GOAT uses machine learning technology, digital authentication, in-hand verification or a combination of these methods to determine if sneakers are fake or real. By doing so, we seek to ensure every New Balance you purchase is both authentic and as described.

    Where to buy New Balance?

    You can buy New Balance on GOAT. Explore a selection of New Balance sneakers here.

    What shoes did Taylor Swift wear to the Kansas City Chiefs game?

    Taylor Swift wore the New Balance 550 ‘White Team Red’ in attendance for the Kansas City Chiefs home game against the Chicago Bears on September 24, 2023.

    What are the most popular New Balance sneaker silhouettes?

    1970s - 1990s

    NB 320,   NB 740,   NB   1500,   NB   Worthy 790,   NB 996,   NB 577,   NB 997

    2000s 

    NB   990v2,   NB 992,   NB 574,   NB 576,   NB 670,   NB 998,   NB 993,   NB 480,   NB 580

    2010s

    NB   1226,   NB   997H,   NB 999,   NB 710,   NB   2002,   NB   990v3,   NB 860,   NB   1300,   NB   1600,   NB 530,   NB 991,   NB 850,   NB   990v1,   NB 496,   NB   990v4,   NB 791,   NB 585,   NB 575,   NB   990v5,   NB   Pro Court,   NB 247,   NB 995,   NB 770,   NB 373,   NB   1978,   NB   Vazee Sigma,   NB X90,   NB   Rainier,   NB 520,   NB   750 Sandal,   NB   997 Fusion,   NB   997S,   NB   OMN1S,   NB 210,   NB   X-Racer,   NB Fresh Foam Roav,   NB 608,   NB   1530,   NB 650,   NB   Cypher Run,   NB 801,   NB   Numeric 288,   NB 880,   NB   Numeric 255,   NB   Numeric 440,   NB 410,   NB 878,   NB 928,   NB FuelCore Nitrel,   NB   FuelCell Echo,   NB   Premus,   NB   MSCRC

    2020

    NB 550,   NB 327,   NB   2002R,   NB 452,   NB   Vision Racer,   NB 827,   NB   1080,   NB Fresh Foam Cruz,   NB 920,   NB 515,   NB   Niobium,   NB   Tekela,   NB 498,   NB   1700,   NB   KAWHI,   NB   Furon,   NB   Numeric 420,   NB   XRCT,   NB   Numeric 1010,   NB   CT Alley,   NB   Numeric 379,   NB FuelCell RC Elite,   NB   200 Slides,   NB Fresh Foam 950,   NB FuelCore Nergize,   NB   3201 Sandal

    2021

    NB   XC-72,   NB 725,   NB 237,   NB   Two WXY,   NB   5740,   NB   3000,   NB   Numeric 212,   NB   Lindor 1,   NB   574 YURT,   NB   Numeric 508,   NB   Numeric 272,   NB 696,   NB Fresh Foam Hierro,   NB   New-B,   NB   574T,   NB   BB9000,   NB Fresh Foam 1880,   NB 420,   NB   Minimus TR,   NB 501,   NB FuelCell SuperComp,   NB   FreezeLX,   NB 720,   NB 624,   NB   574 Court,   NB   X-70,   NB Fresh Foam Velo,   NB   Shando,   NB   Recovery,   NB   FreezeLX Turf,   NB   Audazo,   NB   Beaya,   NB   Numeric 306,   NB 508,   NB   996v2,   NB 425,   NB   Numeric 22,   NB   FreezeLX Box,   NB FuelCell Sigma,   NB Fresh Foam Beacon,   NB Fresh Foam LAV,   NB   TRNR,   NB   Lerato

    2022

    NB   9060,   NB   Two WXY V3,   NB   1906,   NB   KAWHI 2,   NB   990v6,   NB 302,   NB 610,   NB   Coco CG1,   NB   2002R Mule,   NB   997G,   NB   Burn X3,   NB 888,   NB   650R,   NB FuelCell Rebel TR,   NB   Two WXY V2,   NB   CRVN MOC,   NB 510,   NB   RC30,   NB   200 Slide,   NB 360,   NB   442v2,   NB   Rush

    2023

    NB   Fresh Foam BB,   NB Fresh Foam MRSHN,   NB Fresh Foam X Trail More,   NB Fresh Foam X Kaiha Road,   NB   996v5,   NB Dynasoft Reveal,   NB Fresh Foam X 840,   NB   KAWHI 3,   NB Fresh Foam X EVOZ,   NB   Flash,   NB Fresh Foam 574 Molded

     

    When is New Balance Grey Day 2024?

    While Grey Day has historically been a one-day event, Grey Day 2024 will last the entire month of May this year.

     

    What sneakers are releasing during Grey Day 2024?