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    End of Year 2024: Voices of Now and Next

    From Willy Chavarria and Yoon Ahn to Joe Freshgoods and Daniëlle Cathari, figures across disciplines share their year-end reflections and predictions.

    WRITER: Graeme Campbell ILLUSTRATIONS: Nejc Prah
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    Global stadium tours to TikTok microtrends. Iconic red-carpet moments to nostalgic sneaker retros. The ever-increasing volume of cultural paraphernalia shaping life in the 21st century makes assembling a definitive summary of the year nearly impossible. That's why GOAT reached out to figures across disciplines to break down 2024’s greatest creative achievements. Introducing “End of Year 2024: The Voices of Now and Next,” where individuals from around the world share their year-end reflections and predictions for what’s to come.

    Sourced from fashion, footwear, music, design and more, each contributor looks back on what made their 2024 memorable and what they’re looking forward to in 2025. Together, the answers form an illuminating portrait of style and culture in 2024—and beyond.

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    A photo of 'MEDEALAND,' a limited-edition magazine from Medea, released in 2024.   Courtesy of Medea.
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    Young Thug’s lawyer, Brian Steel, in a Sp5der hoodie.    
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    Willy Chavarria takes to the runway for his Spring/Summer 2025 show.   Courtesy of Willy Chavarria.
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    From the top image, then left to right: Ottolinger Sneaker Heel. Ottolinger Twisted Sunglasses. Ottolinger founders Cosima Gadient and Christa Bösch. Ottolinger Studded Flower Heel.   Bottom images: Hendrik Schneider.
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    Multi-hyphenate creative Joe Freshgoods' favorite sneaker in 2024 was his 'Pink Mink' New Balance 1000.   Courtesy of Joe Freshgoods.
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    The AMBUSH x Nike Air Force 1 Low ‘Phantom.’   Courtesy of Yoon Ahn.
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    Left: Dingyung Zhang. Right: Wxzard in Dingyung Zhang’s ‘SCAR:CITY ALL-STARS’ campaign.   Courtesy of Dingyung Zhang and Lola Mansell.
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    Left: Arielle Bobb-Willis. Right: Images from her debut ‘Keep the Kid Alive’ monograph.   Courtesy of Arielle Bobb-Willis.
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    Blxst performing in 2024.   Courtesy of Blxst.
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    Explore the Creative Community’s 2024 Style Highlights