All Eyez on Peso Pluma

From his breakthrough record 'Génesis' to his new album 'Éxodo,' tracing the biblical ascendance of La Doble P in GREATEST 09.

Photography: Mitch Ryan Styling: Anastasia Walker Writer: Marysabel Huston Groomer: Michelle Harvey Photo Assistant: John Hein Published: August 26, 2024

The story of Hassan Emilio Kabande Laija, known artistically as Peso Pluma, could be a movie. In just two years, his name has become globally renowned, topping Google search trend lists in the United States as people quickly learned to pronounce the two words that form his musical identity. The term—which translates as “featherweight”—was famously coined by Mexican boxing legend Marco Antonio Barrera, a former champion in that weight class, as a nod to the singer’s skinny physique.

TOP: Diesel Tank Top / BOTTOM: Diesel Cargo Pants / FOOTWEAR: Balenciaga Combat Strike Boots ‘Beige’ / JEWELRY: Talent’s Own Chrome Hearts Baby Fat Cross Earring, Talent’s Own Van Cleef & Arpels Vintage Alhambra 18K White Gold and Chalcedony Bracelet, Talent’s Own Van Cleef & Arpels Vintage Alhambra 18K Yellow Gold and Carnelian Bracelet / ACCESSORIES: Gentle Monster Rococo K6C Sunglasses, Talent’s Own Patek Philippe Nautilus 5990 Watch

TOP: Givenchy Wool Waistcoat / BOTTOM: Givenchy Wool Tailored Pants / JEWELRY: Martine Ali Necklaces and Wallet Chain, Talent’s Own Rings / ACCESSORIES: Talent’s Own Chrome Hearts Deep III Sunglasses

Peso Pluma—which translates as “featherweight”—was famously coined by Mexican boxing legend Marco Antonio Barrera, a former champion in that weight class, as a nod to the singer’s skinny physique.

Peso discovered the gift of songwriting while venting in a journal, his de facto therapist during adolescent angst.

During adolescence, Peso’s love for hip-hop surpassed his interest in Mexican music. This passion also impacted his fashion choices. Far from the cowboy hats and boots typically associated with Mexican singers, Peso opted for luxury labels, flashy gold, diamond chains and loud sneakers.

In two years, Peso went from being known in Mexico to writing lines in the history books. With his album Génesis, he achieved the unthinkable: globalizing Mexican music.

I titled [the album] Éxodo because it’s the book in the Bible when Moses leads the enslaved people out and parts the seas. That’s what we’re doing for Mexican music.
Peso Pluma