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    PURPLE BRAND

    Founded by Luke Cosby and Rob Lo in 2017, PURPLE BRAND earned an immediate following among cultural figures including Gunna, Kid Cudi and The Kid Laroi. The label emphasizes intricate denim studies, deconstructing classic jean archetypes with frayed finishes, bleach-splashed washes, faded elements and layered patchwork. Today, PURPLE BRAND collections incorporate garments beyond denim, including hoodies, T-shirts, shorts and more.

    442 Items
    PURPLE BRAND Low Rise Skinny Jeans 'Light Indigo'
    2021
    $189
    $275
    PURPLE BRAND Low Rise Skinny Jeans Light Indigo
    PURPLE BRAND Vintage Spotted Jeans 'Indigo'
    $155
    $238
    PURPLE BRAND Vintage Spotted Jeans Indigo
    PURPLE BRAND Low Rise Skinny Jeans 'Black'
    2022
    $168
    PURPLE BRAND Low Rise Skinny Jeans Black
    PURPLE BRAND Metallic Jeans 'Silver'
    2019
    $158
    $240
    PURPLE BRAND Metallic Jeans Silver
    PURPLE BRAND Paint Blowout Denim Pants 'White'
    $119
    $265
    PURPLE BRAND Paint Blowout Denim Pants White
    PURPLE BRAND Shadow Inseam Low Rise Slim Jeans 'Black'
    2024
    $248
    $275
    PURPLE BRAND Shadow Inseam Low Rise Slim Jeans Black
    PURPLE BRAND Gothic Stars Hoodie 'Black'
    2024
    PURPLE BRAND Gothic Stars Hoodie Black
    PURPLE BRAND Vintage Holographic Repair Jeans 'Black'
    2022
    PURPLE BRAND Vintage Holographic Repair Jeans Black
    PURPLE BRAND Mid Rise Destroy Paint Jeans 'Blue'
    PURPLE BRAND Mid Rise Destroy Paint Jeans Blue
    PURPLE BRAND Mid Paint Blowout Jeans 'Blue'
    PURPLE BRAND Mid Paint Blowout Jeans Blue
    PURPLE BRAND Quilted Destroy Pocket Jeans 'Black'
    2023
    PURPLE BRAND Quilted Destroy Pocket Jeans Black
    PURPLE BRAND Textured Inside Out T-Shirt 'Black'
    2024
    $150
    PURPLE BRAND Textured Inside Out T Shirt Black
    PURPLE BRAND Skinny Electric Tint Jeans 'Mid Indigo'
    $250
    PURPLE BRAND Skinny Electric Tint Jeans Mid Indigo
    PURPLE BRAND Low Rise Slim Leg Heavy Paint Over Jean 'Black'
    2022
    $198
    $495
    PURPLE BRAND Low Rise Slim Leg Heavy Paint Over Jean Black
    PURPLE BRAND Vintage Jeans 'Blue'
    PURPLE BRAND Vintage Jeans Blue
    PURPLE BRAND Bandana Print Patch Jeans 'Black'
    PURPLE BRAND Bandana Print Patch Jeans Black
    PURPLE BRAND HWT Fleece Pullover Hoodie 'Black'
    $345
    PURPLE BRAND HWT Fleece Pullover Hoodie Black
    PURPLE BRAND Skinny Jeans 'Dark Indigo'
    2024
    $250
    PURPLE BRAND Skinny Jeans Dark Indigo
    PURPLE BRAND Wide Side Cut Out 'White'
    2024
    $182
    $320
    PURPLE BRAND Wide Side Cut Out White
    PURPLE BRAND Low Rise Skinny Jeans 'Light Indigo/Neon'
    2023
    $179
    $265
    PURPLE BRAND Low Rise Skinny Jeans Light IndigoNeon
    PURPLE BRAND Oil Coated Skinny Jeans 'Silver'
    $191
    $295
    PURPLE BRAND Oil Coated Skinny Jeans Silver
    PURPLE BRAND Destroy Repair Jeans 'Black'
    2023
    PURPLE BRAND Destroy Repair Jeans Black
    PURPLE BRAND Antiqued Snow Wash Jeans 'Mid Indigo'
    $189
    $295
    PURPLE BRAND Antiqued Snow Wash Jeans Mid Indigo
    PURPLE BRAND Boxer Brief (3 Pack) 'Black'
    PURPLE BRAND Boxer Brief 3 Pack Black