Everything You Need to Know About Y/Project in 1000 Words
From menswear beginnings to cult collaborations, a condensed history of the brand that put Glenn Martens on the map.
If you ever find yourself pausing to marvel at a garment that appears to be defying the laws of physics, odds are that the label inside of it reads Y/Project. Think levitating tank tops; coats designed to be worn forwards and backwards simultaneously; jackets that double as sculptures; pants that LARP as boots and boots disguised as pants; and familiar fabrics turned alien through bizarre and chaotic manipulation. These are just a few of the sartorial magic tricks that have come to define the critically acclaimed cult label, which has risen to become one of the leading contemporary forces in avant-garde aesthetics.
A winner of both the LVMH Prize and the Andam Award, Y/Project’s daring and irreverent collections are not inspired by faraway lands or any other neatly packaged PR narrative. Rather, Y/Project’s clothing is inspired by design itself. Updating the intellectual spirit of Martin Margiela's postmodernist fashion revolution for the Internet Age, Y/Project’s garment-manipulating processes appeal to construction obsessives, walking a fine line between conceptual and indulgent.