MSCHF
Founded in 2016, MSCHF is a conceptual art collective known for its viral campaigns. The company attracted headlines with its unofficial Nike Air Max collaboration in 2019, injecting the shoe’s Max Air unit with 60cc of holy water and attaching a gold crucifix lace jewel to the upper. This irreverent design language has appeared in subsequent releases, from the Astro Boy-inspired Big Red Boot to the BWD silhouette, designed to be worn forwards and backwards. Discover a curated selection of MSCHF footwear, including collaborations with Crocs and Acronym.
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