GREATEST: Peter Dupont
The fashion model, muse and activist is standing up for what he believes in. And you should too.
Peter Dupont’s modeling career started in a way many often dream about: being scouted at random to be cast as the new face of a luxury brand. Almost overnight, his name suddenly held a lot more weight outside of his best friend’s group chat. One minute he was teetering on social followers in the hundreds. 24 hours later, it was in the thousands and climbing. The question now is, what does Peter do with his elevated platform and newfound influence?
Since his breakout FW18 runway, Peter has gone on to co-found Dura Solutions, a climate action platform uniting fashion and pop culture with informed messaging. Calling into the budding model/activist from his residence in London, we got to know more about Peter’s diverse background (highlighted by his five language skillset), his takeaways from modeling and the future of Dura Solutions.
Can you tell us a little about your background? Where were you raised, what were you interested in growing up?
I’m originally from Copenhagen, which is where I grew up. It’s a beautiful city connected to the sea. I had a pretty active childhood and adolescence. My parents owned a small boat and we’d often go sailing. You could say I inherited my love for the outdoors through my parents. I actually climbed my first mountain with my mom.
I didn’t travel around Europe until I graduated from school. After graduating I moved to Southeast Asia for Thai kickboxing. When I returned to Copenhagen I had a variety of odd jobs. I was a bike messenger and worked as a bouncer at a nightclub for a stretch. The nightclub was unique, and at the time was a new setup. I moved from Copenhagen two years ago, and live in London now.
Kim Jones’ last Louis Vuitton show is a standout experience for me. I was new to it all, but I distinctly remember the tension in the air. Everyone was super emotional in a way that’s hard to capture in words.
Peter Dupont
Sounds wholesome and enriching. So when were you first approached to model?
I started modeling four years ago. My good friend was a pro biker and he asked me to join him on a training trip. We biked from Copenhagen to Berlin, which was an insanely fun, full-day ride. When we got to Berlin, we stayed and partied with his brother who was a techno DJ. On the way out of Berghain, I was scouted by an agent and we exchanged info. A month later, I shot for Duff before my first Fashion Week. It was all new, yet so cool. I really got lucky with the people I started my career with.
Crazy how things come together, especially when you’re not looking for it. What’s a noteworthy memory you can recall from working in fashion?
Kim Jones’ last Louis Vuitton show is a standout experience for me. I was new to it all, but I distinctly remember the tension in the air. Everyone was super emotional in a way that’s hard to capture in words. I could just tell that his team was truly family. It was a special moment. I got my first glimpse into the genuine bonds and love that fashion can craft and cultivate. The effort that goes into creating a vision is nothing like what we see in the movies. It’s real. That show won me over.
A more America’s Next Top Model moment was wearing a Givenchy leather suit inside a water tank. I had to swim to the bottom of the tank with that leather suit on [laughs].
Shifting gears away from modeling, tell us more about your role as a climate activist. Specifically, what catalyzed the formation of Dura Solutions?
I was in Copenhagen visiting old friends, and although we all work in different fields, what has kept us close is the democratic school we attended. Our education was left-leaning anti-racist, anti-fascist, etc. One of my fondest adolescent memories is an anti-racist football tournament that the school hosts, which still happens today. We grew up in an environment that fostered a community where you could hang out but also freely talk politics.
I was catching up with my friend [Frank Hilmer, Dura’s co-founder], and the conversation shifted to taking advantage of my newfound digital reach and how we could capitalize on using fashion as a means to amplify our voices. Fashion’s base stems from marketing—implanting particular ideals into our minds, which psychologically influences decisions such as purchasing behavior, affinity towards brands, etc. Fashion as a tool can be manipulative or inspiring depending on one’s motivations. Frank and I decided we’d take on the most pressing problem: Earth’s climate crisis, and use my fashion connections as the vehicle to garner more awareness and momentum towards fixing this looming problem.
After we agreed to focus our energy on climate change, we connected with [Fashion East Founder and Director/LOVE magazine Editor-in-Chief] Lulu Kennedy’s daughter, Rainbow, and produced our first project under Dura Solutions, which was a 100% recycled t-shirt featuring an illustration by Rainbow.
You could say I inherited my love for the outdoors through my parents. I actually climbed my first mountain with my mom.
Peter Dupont
I think you hit it all: creative thinking, tapping into resources and looping in friends. Could you expand more about Dura Solutions’ structure and what lies ahead?
Dura Solutions has two legs: the first is collaborative projects with scientists. Our mission is to give scientists a platform to speak to an audience they’d otherwise not have direct access to—the general public/fashion community. An upcoming project of ours will place informative videos on magazine-hosted platforms with the intent of directing traffic towards and encouraging visitors to educate themselves on the topics of climate change.
The fashion industry’s shortcomings in the conversation of climate change are twofold. Brands either execute on the marketing/communicative messaging portion, but refrain from internal restructure because the cost is too high. Secondly, brands undertake sustainable endeavors, however, they’re not scalable. On this point of scalability, it’s too late for conversation starters. The time for action and real change is now. We will be applying the intel we’ve gathered within the context of sustainability and scalability to something that can be adopted by bigger production. We still need clothing, and we all can’t only buy vintage, but there are ways around this.
What are the keys to creating universal industry change?
The most important thing people need to be ready for is slowing down. This doesn’t necessarily impact smaller brands as they have minimal output compared to much larger, fast fashion companies. For these larger companies, there will be short-term losses, but forecasting ahead, the landscape is already set up to violently swing in the opposite direction.
That’s not to say these fashion titans cannot be a part of the solution; they do have the money, power and network to reimagine production practices for example. It’s simply imperative they undergo the necessary changes sooner rather than later. Hopefully, politicians will push for accountability and stronger legislature as brands wake up and come to terms with what’s realistic as they formulate a plan for the future.
What’s your threshold regarding working with clients who aren’t meeting your standards for climate change? Are you more the type to be open to educating from the inside out, or would you rather focus your energy supporting brands who are doing it right?
It depends on the situation. To be fully transparent, I need to make a living, and currently, it’s through modeling. That aside, when a bigger client approaches me, I push for the opportunity to speak with their team about sustainability.
I recently did a job with a fast-fashion client, and the only reason why I agreed to it was that I was able to sit down with their head of sustainability for an hour-long video interview, which was filmed and edited by a friend I trust. I mention trust because I’m cognizant of fashion’s broader “greenwashing” campaign (when companies claim their products to be environmentally friendly when in fact, they’re not), and sometimes I worry that clients used to fit that underlying agenda. However, it’s a risk I’m willing to take because I don’t want to totally remove myself from the conversation. I truly believe people can and will make the appropriate changes once they’re informed and aware. Not to offer an “excuse,” but the fashion realm is a massive landscape consisting of people with different life experiences, agendas, interests, etc. Imagine if we were collectively able to activate our shared expertise for the welfare of our planet.
Considering the increased awareness relating to climate change, are you more excited or stressed about the future?
Personally, I’m not stressed about the future. I’m in a really good place. I live in a protective society and I recognize my privilege. However, for others, I’m really worried. We’ve already experienced so much change in a short amount of time, which will only create tension. As we collectively continue making progress on the climate issue, many people will be displaced and become refugees, unable to work how they used to and sustain themselves. The only thing we can offer is acknowledging how we got here and surface-level damage control. This is reason enough to panic.
It feels like we’re on a never-ending seesaw. When you consider a brighter tomorrow, who do you look up to as leading the charge?
I admire scientists and those putting in the time and energy towards research and development. Specifically the people we are collaborating with on our next Dura project. We are working with a woman who’s a super cool ice diver based in Svalbard near the North Pole, doing important research.
Yes, there are a lot of people in the fashion industry who are awesome advocates, but if I could, I’d point people in a different direction. It’s scientists who are on the front lines and deserving of a prominent platform. I will say it’s been reassuring seeing growing public support for scientists and their work, especially within the fashion world. I strongly believe that the changes to be made within the fashion industry must be scientifically based.
There are a lot of people in the fashion industry who are awesome advocates, but if I could, I’d point people in a different direction. It’s scientists who are on the front lines and deserving of a prominent platform.
Peter Dupont
Speaking about scientists, what’s been your biggest takeaway from the pandemic?
At the onset of COVID-19, people were excited about the prospect of the airline industry coming to a halt, and as a result, CO2 emissions are being greatly diminished. Of course, that’s true, but it’s certainly not a big enough impact, primarily because it’s not sustainable. As soon as we all can, the world will start flying again. Furthermore, due to COVID-19, scientific projects have been shut down and developmental plans have been paused or even canceled. Unfortunately, in some cases, officials have made the decision to rescind researchers’ allocated funds and place them elsewhere in response to the global crisis.
There has been an important positive: we’ve witnessed how the world can work together as one. The same communication and diligence we’ve seen over the last eight months in managing the coronavirus can, and should, be applied to tackling climate change. It’s important to continue exploring how elected officials can help regulate rapidly adopting new behaviors while also supporting a stable, relatively smooth transition.
The same communication and diligence we’ve seen over the last eight months in managing the coronavirus can, and should, be applied to tackling
climate change.Peter Dupont
Since you’ve entered the fashion industry, would you say there’s been a concrete shift towards realizing a brighter, better tomorrow?
The biggest shift I’ve seen was during lockdown, and it was spurred by the Black Lives Matter movement. I’ve always felt that it’s healthy to speak up and have strong opinions. Prior to the outpouring of solidarity, the status quo was to remain passive; the reigning sentiment being “Don’t speak up, just show us your outfit.” The energy has since changed, and people have reclaimed their voices. It’s encouraging seeing my peers use their platforms to remain unapologetically honest as they express themselves.
You’re an academic at the core with activist pursuits, and through the vehicle of modeling have the opportunity to travel quite a bit. What’s an area you’d like to invest more time in learning about as we approach a new year?
I’ve recently gotten into glassblowing. My girlfriend introduced me to it, and I’m hooked. It’s been an outlet that helps clear my head. Between juggling Dura Solutions and work engagements, I don’t have a lot of time to myself. I’ve discovered that when I have a 2000 °Fball of heat in front of my face, I can tap out of everything and be in my own zone.
To close on a personal note, how has modeling and working intimately with designers informed your sense of style?
I’ve learned so much about style and taste from being around a diverse pool of creatives within the industry. Over the years I’ve especially gotten close with Kim (Jones) and his teams at Dior and Fendi. Whenever I’m around them, I open my mind and process everything I can like a sponge. They’ve taught me so much about not only fashion from a historical point of view, but also helped me gain a deeper appreciation for art; style, travel and taste.
Now I’m curious, what is your favorite piece that you own?
I have a lot of nice things that I treasure so much but also wear. Rather than treating them as collectibles, I make a point to wear these pieces because they were made to be worn. I would say a ring my girlfriend gifted me is the favorite item I own. It’s a mermaid that wraps around my finger designed by an amazing jeweler based in Rome named Joanne Burke. I wear it so much to the point that I feel naked without it.
Interview: Tobe Okocha
Photography: Vicky Grout