Anime, Air Max & Adventures: Tips for Successful Living With Miguel Harichi

The London transplant finds his footing after ‘Love Island USA’ with a little help from legendary mangas, Canadian rappers and roller coasters.

Photographer: Charlotte Swinburn Photo Assistant: Jorge Solórzano Digitech: Colin Hoefle Hair and Makeup: Prell Charusanti Set Design: Christopher Katus

If Miguel Harichi hasn't made it to your feed yet, it might be time to tweak your social media settings. From Love Island USA to acting roles in Hollywood, the Londoner is more than just an influencer, he's a full-fledged media sensation.

Beyond sharing fitness videos and behind-the-scenes glimpses on TikTok and Instagram, Miguel often showcases his sartorial credentials, seamlessly blending streetwear with high-end formal looks. Who better, then, to showcase the first-ever Air Max 95/97, a sneaker redefining boldness and versatility?

On a sunny spring afternoon in Los Angeles, Miguel takes the new silhouette for a test drive and talks anime, style tips and sneakers.

Bringing his London perspective to Los Angeles, Miguel's style sits at the intersection of performance athleticwear, high-end formality and streetwear staples.

What are your favorite places in LA and London?

There are a few places in LA now. Universal Studios. Standard. Love it. Six Flags as well. I do like roller coasters, besides the drop ones. I hate those. I'll never go on them. I like food, so any good sushi restaurant like Sugarfish is standard.

In London? I love Chinatown. I love Asian food, so that’s where I spend my days.

Is there anything you miss from home now that you’re in LA?

Soho. And my family, of course. Besides that, I’ve had my fill of London for now.

Last thing you watched?

I watched a third of The Great Gatsby last night. [My girlfriend] Leah and I were having a little movie night, which failed. We just went straight to sleep.

Miguel wears a bomber by Balenciaga, a track jacket by BAPE and pants by Diesel.

You’re a big anime fan. How did you get into it?

I used to watch a lot of Digimon on a Portuguese kids’ channel called Canal Panda. Then, I started getting into other series like Naruto and Dragon Ball—those were my top three as a kid.

Favorite anime series now?

One Piece. Easy. Luffy’s my GOAT. I’ve got him tatted on me.

The last three emojis you used?

I can tell you one, it’s the red heart because I always show love and the laughing emoji. They’re the two. I don't know what my third one is.

The breakout star wears the Air Max 95/97 'University of Oregon - Storm' PE, one of three unique colorways created in collaboration with Division Street's Ducks of a Feather and launching exclusively on GOAT.

Go-to songs you keep on repeat?

“Get You Good” by Roy Woods. Love that song. I listen religiously. Oh, and a Kid Cudi track called “Do What I Want.” Yeah, bitchin’.

What are you wearing on foot right now?

You got the Air Maxes, baby.

Other highlights in your collection?

The oversized Balenciaga boots, the black ones. They look kind of worn. And anything by Off-White.

Inspired by the natural beauty of the Pacific Northwest, 'Storm' pairs a reflective 97 upper with a blacked-out 95 sole.

One travel hack since you’re always traveling so much?

Pack light and take essentials, you never know what you want to come back with. The smaller family restaurants usually have the best food, so explore as much as you can. Don’t stick with resorts—they get boring quick!

Is there anywhere you want to visit you haven’t been to yet?

Japan, Egypt and Thailand.

What’s one style hack you’re willing to share?

Dressing from the bottom up is usually how I dress, pairing my outfit with my shoes.

One TV show inspiring your style right now?

I like that Peaky Blinders, dapper three-piece suit, flat-cap look. That’s a cold look. I feel like people need to start wearing suits more. I’m talking to myself as well. I need to start wearing suits more.

Jump into a detailed breakdown of the new Air Max 95/97 and head to Paris with photographer Julien Boudet and the 'Thunder' PE.