Activism in the Industry

2020 was a year like none we have ever witnessed.

A global pandemic that threw our lives and careers into disarray was followed by one of the largest civil rights uprisings in history, as demonstrations against systemic inequality were staged around the world, all leading up to one of the most critical elections the US has ever seen.

At the confluence of these different movements, the sneaker community was there to respond in its own way, as many industry voices effected change through community building, events and activations and collaborations.

The slaying of George Floyd by Minneapolis police in May was a major inflection in the year, and perhaps the major catalyst for conversations that called for change in 2020. It was a heartbreaking incident that garnered reactions and support from around the nation, and from further abroad. Nike voiced solidarity on social media days afterwards, in a video clip that stated, “For once, Don’t Do It. Don’t pretend there’s not a problem in America.” The post was later shared by adidas, who added, “Together is how we move forward. ⁣Together is how we make change.” In solidarity with the Black community, retailers including KITH, Social Status and Bodega temporarily closed down in support of Jacob Blake, a 29-year-old Black man who was shot seven times in the back by police.