Inside Fashion’s Growing Appetite for Fast Food

Fashion and fast food don’t have much in common on the surface. The former deals in exclusivity, craftsmanship and provenance; the latter in mass production, speed of service and pre-preparedness. But, like most opposites, they’re more similar than either might admit: both existing on the same hedonistic plane defined by excess and pleasure. This has only become more apparent in the last few years, with fashion diving headfirst into partnerships with fast-food giants. Where once the industry tolerated nothing short of a tasting menu, we now find it halfway through a Happy Meal. 

Much of this shift has to do with the rise of streetwear and its infiltration into the ranks of the industry’s highest chambers. A more democratic avenue of fashion naturally gravitates toward a more accessible kind of food.