AUTHOR: Matthew Trammell
PUBLISHED ON: March, 3, 2025
Not too long ago, it was easy to point to New Balance as the minimal, casual sneaker of choice for buyers looking to stand out. But ASICS is on pace to supplant the brand, with seven consecutive quarters of sales growth—largely accomplished without relying on splashy collaborations or special releases. [FIG. A]
[FIG. A] ASICS Sales Are Up 645% Year Over Year and Demand is Up 260%
[FIG. B] Gel 1130s dominated the top selling ASICS of 2024.
[FIG. C] Buyers prefer general release ASICS over collabs; only one of the top 50 selling of 2024 was a collaboration.