Hello Kitty x Nike
In 2004, Nike invited footwear icons Hiroshi Fujiwara and Steven Smith to celebrate the 30th anniversary of Hello Kitty. Using the Air Presto as a blank slate, the designers reinterpreted Sanrio’s iconic cartoon character in their respective aesthetic styles. In 2022, Nike announced a second Hello Kitty collection, comprising a hoodie, T-shirt and a second Air Presto.
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