Hello Kitty x adidas
Created by Yuko Shimizu in 1974 for Sanrio, Hello Kitty evolved into a global phenomenon, gaining cultural traction through collaborations with a range of brands and artists. Today, the character’s playful iconography is featured across a number of adidas silhouettes, reinventing iconic sneakers like the Samba, Superstar and Stan Smith with soft color palettes and charming details.
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