ARCHIVISTS: Alex James on His 10 Most Prized Vintage Tees
From Apple to Fugazi, a closer look at the Pleasure founder’s personal collection.
As the founder of LA-based streetwear powerhouse PLEASURES, Alex James has been writing a love letter to counterculture for years. Since its founding in 2015, the brand has turned out statement-making pieces inspired by the punk, grunge and skate influences that helped to define James’ youth. Past graphics have nodded to everything from the iconic Nirvana logo to Iggy Pop lyrics; this past summer saw the release of a PLEASURES x Marilyn Manson capsule collection.
As part of GOAT’s ARCHIVISTS series, highlighting the troves of passionate collectors around the globe, James has opened up his enviable collection of tees. Equal parts personal passion and moodboard, here he shares his 10 t-shirt grails. Shop the exclusive PLEASURES capsule collection below.