Meet the Women Behind Martine Rose’s Otherworldly Nike Shox
How the cult label is redefining female community on and off the pitch.
WRITER: HETTY MAHLICH
Photo: Andreas Larsson
The London-based brand Martine Rose may be the namesake of the female Jamaican-British designer who serves as its creative director, but behind the cult label is a legion of women subverting the status quo. The latest Martine Rose x Nike collaboration, which launched in late July, is the most recent project that spotlights unsung female heroes—in particular women in football, resetting the limelight in the male-dominated sphere of sports and trainer culture.
Kendrick Lamar accepts a Grammy while wearing Martine Rose x Shox Mule MR4 'Scuba Blue'
Football legend Hope Powell
There was such a range of women that have been involved in the process and that I have met that inspired me hugely, in lots of different ways. They blew me away.
Jorge Campos, pictured in a vibrant jersey during the 1994 World Cup