Beginner's Guide to Hokas
From humble origins to proprietary innovations, everything you need to know about the performance brand.
When did Hoka start?
Hoka was started in 2009. Co-founder Jean-Luc Diard formerly led innovation for Salomon as president of Salomon Design Center, and served as CEO of Salomon Group. Fellow co-founder Nicolas Mermoud also previously worked with Salomon.
Who started Hoka ?
Nicolas Mermoud and Jean-Luc Diard started Hoka.
What does Hoka One One mean?
Hoka One One comes from the language of New Zealand's indigenous Maori people and loosely translates as "to fly over the earth." Mermoud and Diard have cited New Zealand’s rich adventure history as one of the inspirations behind the brand.
Where to buy Hoka ?
You can buy Hoka shoes on GOAT. Explore a selection of Hoka shoes here.
How to tell if Hoka is fake?
GOAT uses machine-learning technology, digital authentication, in-hand verification or a combination of these methods to determine if sneakers are fake or real. By doing so, we seek to ensure the Hoka shoes you purchase are both authentic and as-described.