Release Guide: Air Jordan 3 Retro 'White Cement Reimagined'
An overview of the AJ3 Retro 'White Cement Reimagined.' From the release date to the colorway history.
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The Air Jordan 3 Retro ‘White Cement Reimagined’ pays homage to an OG AJ3 colorway. The subdued build was originally released in 1988 alongside ‘Black Cement,’ ‘Fire Red’ and ‘True Blue.’ Michael Jordan wore ‘White Cement’ for the majority of the season, before switching to ‘Fire Red’ for the 1988 Playoffs. Although coming up short of a championship title, MJ enjoyed great success while wearing the AJ3, winning a range of individual awards including MVP, All-Star MVP and Defensive Player of the Year.
‘White Cement’ remains one of the most popular retro editions in the Air Jordan catalog, having been re-released in 1994, 2003, 2011, 2013 and 2018. It has also been reworked by influential collaborators such as DJ Khaled and Justin Timberlake. Released as part of Jordan Brand’s “Reimagined” series, the 2023 version stays true to the shape of the original design. This sees pre-yellowed areas for a retro feel and a nostalgic Nike Air logo at the heel. Each pair of sneakers come packaged in an original-style Nike box.
AJ3 Silhouette History
Designed by Tinker Hatfield as his first AJ sneaker after taking control of the line from Peter Moore, the Air Jordan 3’s early sketches featured Nike Swoosh logos. These were later removed by Hatfield as he felt Jordan’s cultural stardom was so great that he didn’t require any branding on his shoes aside from the Jumpman logo.
The Air Jordan 3 marked the first appearance of the Jumpman logo, a defining feature that MJ immediately fell in love with. It also included the now-iconic elephant print and exposed Air window. Additionally, Jordan wanted a comfortable shoe that would not have to be broken in. To achieve this, Tinker equipped the silhouette with tumbled leather, the first shoe of its kind to employ the material.
The shoe was a pivotal moment for Nike as it was released during a time when MJ was considering leaving the company for adidas following the AJ2’s lukewarm reception. Fortunately, the Chicago Bulls star embraced the AJ3 and its elephant-print textures, becoming heavily involved in the design process, a first for an athlete. Additionally, the shoe took center stage in Nike’s debut Air Jordan commercial, with Spike Lee playing the character Mars Blackmon.
Air Jordan 3 Retro 'White Cement Reimagined' Product Features
Celebrating the 35th anniversary of the Air Jordan 3, the AJ3 Retro 'White Cement Reimagined' brings back an OG colorway with subtle adjustments, lending the shoe a vintage feel.
Midsole Cushioning
The visible Air sole unit is housed in an off-white midsole for a pre-aged look. Hits of black and white arrive as minor accent notes.
Upper Material
The white leather upper is paired with elephant-print overlays on the heel and toe, while the lace loops and Jumpman logo on the tongue are executed in crimson.
Detailing
“Nike Air” is emblazoned on the back heel tab in black, matching part of the midsole unit, while pre-yellowed accents recall the silhouette’s 1988 origins.
Air Jordan 3 Retro 'White Cement Reimagined' FAQs
When does the Air Jordan 3 Retro 'White Cement Reimagined' release?
The Air Jordan 3 Retro ‘White Cement Reimagined’ releases on March 11, 2023.
How much will the Air Jordan 3 Retro 'White Cement Reimagined' cost?
The retail price of the Air Jordan 3 Retro 'White Cement Reimagined' is $210.
What’s the SKU of Air Jordan 3 Retro 'White Cement Reimagined?'
The SKU for the Air Jordan 3 Retro ‘White Cement Reimagined’ on GOAT is DN3707-100.
Who designed the Air Jordan 3 Retro 'White Cement Reimagined?'
Following the departure of Peter Moore, the Air Jordan 3 was designed by Tinker Hatfield, with 'White Cement' rolled out as a debut colorway in 1988.
What’s the nickname for Air Jordan 3 Retro 'White Cement Reimagined?'
The Air Jordan 3 Retro ‘White Cement Reimagined’ is often referred to simply as "White Cement."
Where can I buy the Air Jordan 3 Retro 'White Cement Reimagined?'
You can buy the Air Jordan 3 Retro 'White Cement Reimagined' on GOAT.
What are shoes similar to the Air Jordan 3 Retro 'White Cement Reimagined?'
'White Cement' has been used as a colorway on other releases in the Air Jordan series, including the AJ1, AJ4 and AJ5. Similar shoes include the
What sizes does the Air Jordan 3 Retro 'White Cement Reimagined' come in?
The Air Jordan 3 'White Cement Reimagined' comes in a full family run of sizes for men, women and kids.