How Keith Herron Translates Film Into Fashion

10 years ago, Keith Herron decided to launch a clothing brand after his mother declined his request for a Supreme crewneck sweater. Instead, she encouraged him to invest in his own creative ideas. As a seventh grader, many would’ve let such advice go in one ear and out the other, but Herron took it to heart. Fast forward to 2024, and the Sacramento native has evolved Advisry from screen-printed tees to cut-and-sew garments, accessories and even houseware, seen everywhere from international Fashion Weeks to red carpets, magazine covers and sold-out stages.

With no formal fashion training, Herron has relied on sheer ambition, a willingness to try new things and the power of the internet to get Advisry to where it is today. As well as designing, Herron directs commercials, music videos and short films—not just for Advisry but for other creatives who share a similar mission. This summer, Herron is launching the Vector, marking Advisry’s inaugural journey into the sneaker world. After years of prototyping and wear-testing, the silhouette signals a new era for the brand, encapsulating a decade of perseverance and creative exploration.

Ahead of the Vector’s debut, Herron speaks to his friend and mentor, producer and actress Lena Waithe. The pair discuss footwear design and his career before delving into the intersection of fashion and film.