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    Beginner's Guide to Stussy

    From shaping surfboards to flipping Chanel logos, an overview of the iconic Californian brand.

    WRITTEN BY: GRAEME CAMPBELL PUBLISHED: JULY 23, 2024
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    Who is the creative director of Stüssy?


    Stüssy does not publicize its creative director the way many other brands do. Instead, Stüssy relies on an in-house team of designers and a vast creative network to deliver seasonal collections and collaborations that are in line with the brand’s point of view.

    When did Stüssy start?


    Stüssy started in 1984.


    Who started Stüssy?


    Shawn Stussy started Stüssy in 1984 with accountant Frank Sinatra Jr. (no relation to the singer).


    Where to buy Stüssy?


    You can buy Stüssy on GOAT. Explore a selection of Stüssy items here.


    How to tell if Stüssy is fake? 


    GOAT uses machine-learning technology, digital authentication, in-hand verification or a combination of these methods to determine if the Stüssy items you buy are fake or real. By doing so, we seek to ensure the Stüssy items you purchase are authentic and as-described.