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    Beginner's Guide to adidas Sneakers

    An overview of the iconic German sportswear brand. Spanning sneakers, collaborations and more.

    Author: Graeme Campbell Updated On: June 20, 2024
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    adidas x Gucci

    adidas x Balenciaga

    adidas x Prada

    adidas x Bad Bunny

    adidas x Yu-Gi-Oh

    adidas x Pharrell

    adidas x Raf Simons

    adidas x Dragon Ball Z

    adidas x Game of Thrones

    How to wear Sambas   
    How to wear Sambas   
    How to Style Yeezys   
    How to Style Yeezys   

    Who is the creative director of adidas?

    Alasdhair Willis was appointed Chief Creative Officer of adidas in 2022. Willis’ remit is for “shaping, defining, and shepherding the creative direction” for adidas’ three key pillars: Performance, Originals and Sportswear.

    When did adidas start? 

    adidas was started on August 18, 1949 in Herzogenaurach, Germany.

    Who started adidas?

    Adolf "Adi" Dassler started adidas following a fallout with his brother and eventual PUMA founder, Rudolf Dassler.

    Where to buy adidas sneakers?

    You can buy adidas on GOAT. Explore a selection of adidas sneakers here.

    How to tell if adidas is fake? 

    GOAT uses machine-learning technology, digital authentication, in-hand verification or a combination of these methods to determine if sneakers are fake or real. By doing so, we seek to ensure the adidas sneakers you purchase are both authentic and as-described.

    When do new adidas shoes come out? 

    How to clean adidas sneakers? 

    adidas sneakers typically react well to most specialist cleaning agents, but this is dependent on the materials. For more information, consult our How to Clean Sneakers Guide.

    What are some notable adidas collabs?

    Shop adidas Shoes